Three original CRRC works were recognized as Outstanding Brand Stories of State-Owned Enterprises for 2025 at the Central SOE Brand Salon, themed “Telling Compelling Brand Stories and Building a Positive Image”, held in Suzhou on July 31.

  CRRC also ranked sixth among centrally administered state-owned enterprises in the 2025 Top 30 Brand-Building Capability list.

  The recognized works were:

  1.Outstanding Short Video: Spirit of Mountains and Seas, Building Great Equipment

  Using AIGC-enabled creative production, the video connects traditional Chinese culture with modern industry, presenting CRRC’s advanced equipment as a combination of technology, cultural meaning, and human aspiration. The video was screened at the event.

  2.Outstanding Speech: Advancing in a New Era: China’s High-Speed Rail Core Technologies

  The speech tells the story of CRRC research teams overcoming key technological challenges through independent innovation and highlights their commitment to technological self-reliance.

  3.Outstanding Microfilm: A Perfectly Sweet Mango

  Based on CRRC’s support for rural revitalization in Baise, Guangxi, the film portrays the practical contributions of CRRC employees to local communities and targeted assistance initiatives.

  At the event, CRRC also shared its approach to brand storytelling, focusing on clear positioning, locally relevant narratives, innovative formats, and coordinated communications. These practices support CRRC’s role as an industrial contributor, talent developer, cultural communicator, and responsible community partner in both domestic and international markets.